Kraken Unity fund

together with Starbucks

The Kraken Unity Fund was created by the Seattle Kraken, One Roof Foundation, and Starbucks with funding from our ownership group, led by David Bonderman and Samantha Holloway. The purpose of the Fund is to honor inspiring individuals who are doing outstanding work to transform lives, enable resiliency, and uplift and unite our community across the Pacific Northwest.

A Kraken Unity Fund Hero of the Deep will be recognized at each of the Seattle Kraken regular season home games during the 2022/23 season. The individual hero will select a nonprofit to receive a donation of $32,000.

Nominations are accepted on a rolling basis.

Learn more about One Roof Foundation mission, vision, and pillars here.  

Learn more about Starbucks’ commitment to communities here

Criteria & FREQUENTLY ASKED QUESTIONS

The nominator must be at least 13 years old and complete all required fields on the nomination form.

All nominations:

  • Must be completed online via our nomination form. We will not consider requests made over the phone, via email, by mail, by fax or direct messaging via social accounts
  • Become the property of One Roof Foundation/Seattle Kraken and will not be returned
  • May be edited at the sole discretion of One Roof Foundation/Seattle Kraken for use in publications or promotions
  • If more than one nomination is received for a particular nominee, then One Roof Foundation/Seattle Kraken in its sole discretion may designate one of the nominations/nominators

To be eligible for selection as a Hero of the Deep, a nominee must meet the following minimum criteria: 

  • Must be at least 13 years old
  • Reside within the states of Washington, Oregon, Idaho, Montana, or Alaska 
  • Must be able to be present on honoree game day (under 18 must also have parent or guardian present)
  • Must complete a publicity release as a condition to selection

One Roof Foundation and Starbucks will work with the Hero of the Deep for input on the organization that will receive a $32,000 grant from One Roof Foundation in their honor. The organization must:

  • Be a 501(c)(3) tax exempt organization or fiscally sponsored (by a 501c3) nonprofit, headquartered within the states of Washington, Oregon, Idaho, Montana, or Alaska. Political, religious, advocacy, or special interest groups will not be considered
  • Be in good financial standing
  • Be willing to be part of a story/vignette on how the funds impacted the organization for publication or promotion
  • Agree to submit a short report on how funds were used within one year of receiving grant
  • Have a mission or vision that aligns with One Roof Foundation and Starbucks shared values of:
    • advancing inclusion, diversity, and racial equity
    • addressing homelessness (families, youth and/or adult)
    • advancing hunger relief efforts
    • empowering youth, particularly through access to hockey and other forms of play
    • uplifting communities, particularly those most negatively impacted by climate change and disasters

Selection factors include, but are not limited to, the extent to which the nominee: 

  • Has a particularly inspiring story, demonstrates courage in the face of adversity and/or has a track record of uplifting and uniting our community
  • Serves our community in alignment with One Roof Foundation and Starbucks shared values of:
    • advancing inclusion, diversity, and racial equity 
    • addressing homelessness (families, youth and/or adult)
    • advancing hunger relief efforts
    • empowering youth, particularly through access to hockey and other forms of play 
    • uplifting communities, particularly those most negatively impacted by climate change and disasters
  • Some heroes may be recognized during our hockey theme nights which include, but not limited to Hockey Fights Cancer, Military Appreciation, etc.

Kraken Unity Fund Heroes of the Deep will be recognized in game and select the recipient organization of a $32,000 donation, made by One Roof Foundation, in their honor.  There will be one recipient for every Kraken home game in the 2022/23 season.

At the end of the season, Starbucks, One Roof Foundation, and the Seattle Kraken will host a capstone dinner at Kraken Community Iceplex. Attendees will include the past year’s Heroes of the Deep, Starbucks and Kraken front office staff, leadership, and Seattle Kraken Talent. In addition, certain Kraken Unity Fund Organizations will be selected to have a unity volunteer day take place at their site. This volunteer day will include Starbucks and Seattle Kraken employees.

No.

The nominator may only nominate one Hero of the Deep per season. If a nominator submits multiple nominations, only the first submission will be considered.

If more than one nomination is received for a particular nominee, then One Roof Foundation/Seattle Kraken in its sole discretion may designate one of the nominations/nominators.

Kraken Unity Fund Heroes and Recipients will be selected by One Roof Foundation’s Board and other Kraken Leadership based on the recommendations of a Board appointed Task Force and other stakeholders. Nominees will be reviewed on an ongoing basis.

If selected, the nominee and nominator will be notified directly by One Roof Foundation using the contact information provided and will be given additional details at that time.

The nominator may be required to complete a publicity release, should their nominee be selected as a Hero of the Deep.

Any additional questions or notifications may be directed to [email protected].

Meet the 2022-23 Kraken Unity Fund Heroes of the Deep, the unsung heroes in our community that we have honored thus far this season and the non-profits they’ve chosen to receive a $32,000 grant.

Kraken Unity Fund Hero of the Deep Full Playlist
Our Heroes of the Deep